Cru is coming
Acquired taste, credited.
Enter
Every piece deserves to be on the record.
“Where’d you get that?”
At work. At a party. On the street in New York. Someone stops you to say they love what you are wearing. The humble brag we all want. It happens millions of times a day.
And every time, it disappears. People do not need help finding clothes. They want to be the one worth asking.
Cru makes that moment count. A closet worth showing off, and the credit when your taste moves someone else.
Coming to the App Store
Early access goes to the list first.
01 · CLOSET
Sign in with Google. Your receipts build a verified closet in minutes.
02 · PASS
Your closet becomes an Apple Wallet Style Pass, ready the moment you are asked.
03 · SHARE
Shared in person, any way: a tap, QR, AirDrop, link, or the wallet pass.
04 · EARN
Someone shops your closet and buys. Your humble brag gets rewarded.
Your closet deserves better than a hanger
Every piece on record, every share paid, and insider access to the closets of the people whose taste you already follow.
Coming to the App Store
Early access goes to the list first.
Our archive
Clothes are the way in. What we are really talking about is art, culture, family and the parts of the world worth slowing down for. Several newsletters, the notes between them, and a community deciding with us what is worth keeping.
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